WAYS WE HELP

PROGRAM DEVELOPMENT

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Guidance in developing programs, resources, and content to connect you with your audience, build trust, enhance engagement, and grow a market
for your offerings.

You can have the rockin’est website on the planet, but if your people don’t know about what you do, why you do it, and what’s unique and different about how you can help them, you’re missing opportunities.

What We Do

Clients often find their way to us to assist them start a new business, expand a current business, or uplevel their brand. No matter how it is that a client lands at our doorstep, we ultimately end up in the conversation about how we can help them grow their online presence by connecting with and engaging their ideal audience in a way that will convert them to new clients and customers.

We use many different approaches to achieve these results and it starts with establishing a content development strategy that is appropriate for our client’s business and the products and services they offer. An engagement and activation campaign can look very different for a brick and mortar business, than for a strictly online service-based business. We are most effective in this work and successful in increasing our client’s audience response rates when we marry together our Community Engagement programs with our digital and print programs.

 

Building community The Wholehearted Way is about amplifying your message and content in a way that will resonate for your ideal client or customer.

What We Do

When starting out on a new ad{venture}, having an experienced guide and a detailed roadmap to reference helps us move through the process and toward our desired destination with greater clarity and confidence. Whether you’re at the threshold of a brand new venture, you’re an established business that’s reached capacity and ready for your next phase of growth, or you’ve outgrown your current brand identity and need to uplevel and refresh, we provide the blueprint for values-aligned business development to help establish a strong foundation for the expansion you’re envisioning, to help you meet the goals you’re intending.

Why We Provide This Service

You can have the rockin’est website on the planet, but if your people don’t know about what you do, why you do it, and how you can help them, you’re missing opportunities. Through implementing a cohesive and consistent social media strategy, we can do a great deal to help grow and advance our client’s businesses. AND, when we layer the social media strategy with a blog and vlog posting strategy and free and paid resources — developed to serve your audience, clients, and customers, is how our clients experience the greatest success.

Your audience will have different preferences in the ways they’d like to connect with you and receive information. Some potential clients and customers will come to you through social media. Others don’t use social media, which is why we use a layered and multi-faceted approach when developing our client’s engagement and activation strategy, so that we increase the opportunities to attract and connect our client’s ideal audience.

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How it Benefits Your Business

Creating and sharing content that engages your audience and that builds trust by offering solutions to their problems is one of the most effective ways to create a market for your businesses services and products. Visitors to your website make purchasing decisions based on what they know, like, and trust about your brand. The more you share about your areas of expertise and what is unique and different about your business and approach, the more doors you open for your potential clients and customers to find their way to you and your business and the more clarity you provide about the values and benefits of your offerings.

A strategic and and well orchestrated content development and social media strategy and plan support your business development efforts in the following ways:

  • Positions you as an authority in your area of business
  • Drives visitors to your website and converts leads to customers for your paid products and services
  • Content can be repurposed for sharing on social media platforms
  • Provides an opportunity to keep you current and connected with your audience and potential clients and customers
  • Creates a digital library that highlights the values and benefits of your brand and business

Areas of Expertise

* Click on the highlighted box to read the content in the section.

  • Content Development Strategy
  • Blog and Vlog Post Strategy
  • Newsletter Opt-in Downloads & Free Sources
  • Copyediting
  • E-Book Development
  • Ads & Collateral Design
  • Print Production Management

Testimonial

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For three years, I have benefited by working with Amanda Winn and her merry band of talented and intuitive team members who make up the village I so desperately needed. Amanda masterfully helped me establish a brand I am thrilled with, a stunning and an award-winning website, and with her laser-focused attention to detail, she created all the assets that enabled me to have a successful business. She is a joy to work with and a tremendous friend who always has my back.

– Toni Gattone | Author & Speaker

Resources

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Sign-up to receive our mostly monthly mailings and blog post announcements, where you’ll find business development and digital marketing resources, info, tools, and tips for purpose-driven business owners.

Client Tribute

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Learn more about the many award winning creative endeavors we contributed to in our work with Toni Gattone over the the years, including a gold medal for our newsletter strategy, content development, layout and design, and video production.

AREAS
OF
EXPERTISE

TESTIMONIAL

RESOURCES

CLIENT
TRIBUTE

 

Areas of Expertise

  • Content Development Strategy
  • Blog and Vlog Post Strategy
  • Newsletter Opt-in Downloads & Free Sources
  • Copyediting
  • E-Book Development
  • Ads & Collateral Design
  • Print Production Management

Testimonials

“For three years, I have benefited by working with Amanda Winn and her merry band of talented and intuitive team members who make up the village I so desperately needed. Amanda masterfully helped me establish a brand I am thrilled with, a stunning and an award-winning website, and with her laser-focused attention to detail, she created all the assets that enabled me to have a successful business. She is a joy to work with and a tremendous friend who always has my back.”

– Toni Gattone | Author & Speaker

Resources

Sign-up to receive our mostly monthly mailings and blog post announcements, where you’ll find business development and digital marketing resources, info, tools, and tips for purpose-driven business owners.

 

Client Tribute

 

Learn more about the many award winning creative endeavors we contributed to in our work with Toni Gattone over the the years, including a gold medal for our newsletter strategy, content development, layout and design, and video production.

About the Wholehearted Team
Amanda Winn
Crystal Horton
Dom John
Elizabeth Aikens
Jaden Winn
Jennifer Alyse
Jenna Britton
Jewell N. Fears
Josh Gingerich
Marri-Beth Serritella
Rich Yodsukar
Téa Godfrey
Valerie Derbaudrenghien
Join the Wholehearted Team
Digital Marketing Specialist
Overview About Our Services
Strategic Planning

DEI Consulting

Building Your Brand Story
Website Development

SEO & Google Business Product Consulting

Video & Photography
Community Engagement

Program Development

Website Maintenance & Monthly Reporting
About Our Process
Overview About Our Mentors and Influencers
Human-Centered Business
Values-Aligned Business
Diversity, Equity, & Inclusivity
Stages of Business & Legal
Money & Finance
The Creative Process
Storytelling Branding
Design, Color, & Typography
May We Recommend
Welcome To Our Blog
Developing Your Brand Story & Identity

Heart-Centered Business for Social Good

Working to Create Race Conscious & Culturally Diverse Spaces
Social Engagement & Community Building

Developing Your Online Business Home™

Google Business Profile & Search Engine Optimization (SEO)

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Welcome to
The Wholehearted Business Community.
We're thrilled you're here.

and the Wholehearted Business Team