We make it our business to
advance equity and inclusivity in our community.

Look closely at the present you are constructing, it should look like the future you dream of.


We are committed to ending racism by doing our own individual work and our work as a team and a business by participating in trainings, watching documentaries, films, videos, researching, reading, discussions, and self-reflection on the destructive impact of white privilege, implicit bias, the injustice of historically marginalized groups and communities, and how we unknowingly commit micro-aggressions.

We are contributing to real and meaningful change by choosing to be vulnerable and authentic, and by being accountable for creating safe spaces and environments where inclusivity, trust, empathy, and respect are the culture and the environment. We care about and will continue to show up for the people in our community who have been othered, not included, not seen, heard, or appreciated because they did not fit the social norms of the dominant culture. Most of all we’re willing to get it wrong, so we can work on getting it right.

We actively participate in anti-racism and social justice work and initiatives by:

  • Prioritizing working with people of color, LGBTQIA+, gender non-conforming, and differing abilities when we’re presented with new client opportunities, positions open up on the Wholehearted Team, and are able to engage guest collaborators.
  • Supporting the integration of formerly incarcerated individuals back into society and the workforce
  • Providing pro-bono business mentoring and life stabilization coaching to marginalized individuals working to rebuild their lives after traumatic life events
  • Financially contributing to The Insight Alliance, a local non-profit who is transforming the lives of adults and youth impacted by the carceral system by pointing them to their innate resilience and wellbeing.

WE believe in belonging

and know the undeniable beauty and brilliance that comes from working together with people from diverse backgrounds, ethnicities, cultures, gender identities, life experiences, and perspectives.

Examining & Re-Examining Our Personal Biases

The mission of Harvard University’s Project Implicit is to educate the public about bias and to provide a “virtual laboratory” for collecting data on the internet. Project Implicit scientists produce high-impact research that forms the basis of our scientific knowledge about bias and disparities.

The Implicit Association Test (IAT) measures attitudes and beliefs that people may be unwilling or unable to report through the strength of associations between concepts and evaluations or stereotypes to reveal an individual’s hidden or subconscious biases. The IAT may show an implicit attitude that the participant was unaware of.

As part of our commitment to continuously examine and re-examine our own bias’, we’re providing access to the Implicit Association Test.

Wholehearted Business is not affiliated with Harvard University, the Project Implicit program, or the Implicit Association Test, but we very much support their work and efforts to bring greater awareness and understanding.

Join us in taking the

Anti-racist Small Business Pledge

commit to building an equitable, anti-racist organization.


Why Wholehearted

The Wholehearted

Our Values

Original People

Where we Stand on Diversity, Equity, Inclusivity & Belonging

The Anti-Racist Small Business Pledge

About the Wholehearted Team
Amanda Winn
Dom John
Téa Godfrey
Rich Yodsukar
Marri-Beth Serritella
Elizabeth Aikens
Jewell N. Fears
Jaden Winn
Valerie Derbaudrenghien
Karissa Love
Jenna Britton
Jennifer Alyse
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Toni Gattone

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and the Wholehearted Business Team