CLIENT TRIBUTE
TONI GATTONE
Length of Client Relationship:
Former Beloved Client: 2018 to 2022
Service Areas Provided & Contributed to:
8
Client Awards & Milestones:
- 2020 GardenCom Silver Medal Award for Website Design
- 2021 GardenCom Gold Medal Award for Speaking Presentation
- 2022 GardenCom Gold Medal Award for Newsletter
BUSINESS DEVELOPMENT EVENTS
November 2018
Began Business Development Process
August 2019
Business Grand Opening
August 2019
Launched Website & E-Commerce Store
August 2019
Book Launch Speaking Engagements Started
September 2019
Book Began Shipping
May 2020
Developed Zoom Event Speaking Strategy
October 2020
Began the Development for a Seasonal Gardening & Self-Care Coaching Program
June 2021
Developed an Adapting to Climate Change Newsletter & Blog Series
December 2021
Began Grant Research for Women-Owned & Modern Elder Businesses
February 2022
Began Submitting Grant Applications
October 2022
Third year in a row Toni’s brand and content has received a medal award– this year, the gold medal for her newsletter
CLIENT RELATIONSHIP TIMELINE
November 2018
Began Business Development Process
August 2019
Business Grand Opening
August 2019
Launched Website & E-Commerce Store
August 2019
Book Launch Speaking Engagements Started
September 2019
Book Began Shipping
May 2020
Developed Zoom Event Speaking Strategy
October 2020
Began the Development for a Seasonal Gardening & Self-Care Coaching Program
June 2021
Developed an Adapting to Climate Change Newsletter & Blog Series
December 2021
Began Grant Research for Women-Owned & Modern Elder Businesses
February 2022
Began Submitting Grant Applications
Length of Client Relationship:
2018 to Present
Ā Service Areas Provided & Contributed to:
8
Client Awards & Milestones:
- 2020 GardenCom Silver Medal Award for Website Design
- 2021 GardenCom Gold Medal Award for Speaking Presentation
- 2022 GardenCom Gold Medal Award for Newsletter
Client Overview
In a time when stories of heart and resilience provide much needed tethers to hope and possibility, the story behind this beloved clientās business reminds us that itās never too late to pursue the life weāve dreamt of — and that no matter our age, we can be of service to others in ways that fill our lives with meaning, and that also provide opportunities for personal and professional growth.
Allow us to introduce you to Toni Gattone — a 73-year old trailblazer, make-it-happen encore career entrepreneur, who is making a positive difference in the lives of seniors and modern elders across the country.
READ MORE
Toni waltzed into our lives in July of 2018 and became our client a few months later. Weāve had the honor and privilege to be a part of Toniās growth and evolution as an award-winning speaker and resource for the aging boldly and gracefully community. We couldnāt be prouder of Toniās growth and the positive impact sheās making — and grateful everyday to have the opportunity to learn from the extraordinary example that she is.
Toni made a choice to turn an experience of personal suffering into a platform that inspires, encourages, and celebrates resilience. Through her award-winning website, senior gardening enthusiasts can purchase her book, The Lifelong Gardener: Garden with Joy and Ease at Any Age, access her periodic blog and video posts, and sign-up for her in-person and Zoom speaking engagements.
Toni has become one of the Wholehearted Business Teamās sheroes. Each of us that have been fortunate to travel along with her the changemaking path sheās been on, are in awe of her and hope to be as vibrant, brillant, relevant, and generous in our work, as Toni is when weāre in our mid-seventies.
STRATEGIC
PLANNING
A Thoughtfully Constructed Road Map to
Help You Achieve Your Business Goals
BUILDING YOUR
BRAND STORY
Heart-Centered Design + Purpose-Driven
Strategy = Storytelling Branding
WEBSITE DEVELOPMENT
Help You Achieve Your Business Goals






SEO & GOOGLE BUSINESS PRODUCT CONSULTING
Credibility & Trust With Your Audience
VIDEO &
PHOTOGRAPHY
Heart and Vision of Your Business
COMMUNITY ENGAGEMENT
Connects You to YOUR People






PROGRAM DEVELOPMENT
Connects You to YOUR People






WEBSITE MAINTENANCE & MONTHLY REPORTING
Secure, Up-to-Date, and Fully Functioning
Explore our other Client Tributes
with much gratitude for these changemakers in choosing to work with Wholehearted Business to grow and advance their businesses.



For three years, I have benefited by working with Amanda Winn and her merry band of talented and intuitive team members who make up the village I so desperately needed. Amanda masterfully helped me establish a brand I am thrilled with, a stunning and an award-winning website, and with her laser-focused attention to detail, she created all the assets that enabled me to have a successful business. She is a joy to work with and a tremendous friend who always has my back.
ā Toni Gattone | Author & Speaker